B2C Project
Cross - platform
0 - 1
Designing an Effortless Video Creation Experience for Teachers
Overview
A 0–1 video creation platform designed for K–12 teachers, helping 1.8M+ users easily record and edit short lessons for after-class review and exercise explanation. I led the design of the recording and editing workflows, improved usability through testing, and added new interactive features to boost student engagement
My role
As the lead designer, I drove the project from product requirements to MVP delivery, iteration then go-to market, covering user research, prioritizing features, refining UX/UI across platforms
Team
2 Product Manager
1 Product Designer (Me)
12 Developer
Project Kickoff
Q3 2021
Now
MVP Version
Q4 2021
Iteration & Scaling
Q1 2022
Go-to-Market
May 2022
A Collaborative process
Context
A one-stop video creation platform to boost teachers’ workflow efficiency
Context
Who are we designing for?
K12 teacher
Adam is a middle school teacher with three years of experience in
public education. He currently uses Adobe Premiere to record and
edit micro-videos, which he shares with students to help them
for after-class review and exercise explanation.
Goal
Create videos efficiently
Keep students motivated
Support after-class learning
Challenge
Time-consuming
Difficult to track student learning
Platform fragmentation
Problem
After MVP testing, only 35% of teachers could successfully publish a video
Long waiting time
When moving from recording to editing, teachers experienced long delays. Many thought the system was frozen and abandoned the process.
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High misclicks
Teachers often clicked the wrong button due to unclear interface design. This interrupted recording and forced them to restart, lowering efficiency.
Opps 😭
High fix problem effort
If errors happened, teachers had to jump into editing the video. Fixing problems became time-consuming and discouraging
Problem
Fixed
Design goal
Improve and streamline the video creation workflow to reduce friction and increase teachers’ publishing success rate
Solution
Publishing success rate increased from 35% to 65%.
Clear process feedback during transition
Added progress indicators and a cancel option to reduce uncertainty during long rendering times under technical constrains.
Feedback
Publish
Editing
Manu
Unnamed 20210901-1821
18:16 Saved
2/2
A more intuitive layout to focus on recording
Redesigned the toolbar with a clearer hierarchy and grouped related functions. This minimized misclicks and allowed teachers to stay focused on recording without interruptions.
Feedback
Publish
Editing
Manu
Unnamed 20210901-1821
18:16 Saved
2/2
Re-record option for quick fixed recording problem
Introduced a “re-record” feature that let teachers fix mistakes instantly without entering the editing phase. This reduced recovery effort and encouraged teachers to continue recording.
Results & Impact
1,860,000
Reached Users
Teacher
Student
10.25%
22.57%
D7 Retention Rate
35%
62%
Publish Rate
*D7 Retention Rate - a KPI that measures the percentage of users who return to the application exactly 7 days after their initial installation
How did I get there?
Domain research
Why a smooth workflow matter?
User Needs
Teachers’ limited time
Teachers already manage heavy workloads with lesson preparation, grading, and teaching. They don’t have extra time to learn or troubleshoot complex tools
Task-driven, not hobby-driven
Unlike video creators who may enjoy exploring editing software as a hobby, teachers make videos purely to complete teaching tasks and need a tool that just works
Unfamiliar mental model
Since no existing benchmark combines recording and editing in one tool, teachers rely on an intuitive workflow to guide them through the process
Troubleshoot
How I identified the problems
Internal data
Tracked drop-off rates in the publishing flow, which showed major drop-offs at key steps. These points became the focus of usability testing
100%
82%
41%
35%
Home
Recording
Editing
Publish
Usability testing
Conducted usability testing with 8 teachers, observing their real behaviors and identifying critical friction points in the publishing flow
Usability testing
Insights
What I found
Data
41%
drop-off
Long waiting time made users abandoned
User behavior
unclear layout interrupted recording
6/8
user misclicks
User‘s Voice
users lose patience after errors
fixing it
takes too long
One failure = drop-off
Teachers are task-driven, with no patience for retries. To keep them engaged, the workflow must reduce friction and allow quick recovery
Design decisions
Key decision 1
Make waiting transparent and controllable
Before
User problem
41% drop-off during transition to editing
(technical constraint)
Processing time increases with video length
Users perceive wait as system freeze
Drop off
Solution 1
An explicit transition flow to reduce uncertainty
After
Solution
Add a confirmation step to prevent accidental jump
Show progress indicators + messages for info perceived
Enable cancel option
Key decision 2
Keep recording focused and interruption-free
Before
Record
Add
1
2
3
Untitled 20210901-1821
2/3
User problem
All buttons clustered at the bottom, forcing users to spend extra time scanning to find the right control.
Inefficient use of space, making it harder for teachers who want to stay focused on recording.
Inconsistent button positions between recording and editing modes, causing users to often lose track of functions.
Solution 2
A more intuitive layout to focus on recording
Design principle
Consistency
Maintain control positions across different states
Hierarchy & Grouping
Group high-frequency actions in the main area; demote low-frequency actions
Focus Management
Minimize competing focal points to keep attention on recording
Layout
✅
Option 2
Pros
- Placing core functions at the bottom feels intuitive and
simplifies operation
Cons
- In-recording tools on the right side are inconvenient for left-
handed users, who represent a portion of the teacher base.
Pros
- In-recording tools at the bottom saves space and maintains
consistency with other Seewo products, helping users transition
with less friction
Cons
- Users must adjust to recording functions being at the top, but
color differentiation aids visibility
Option 1
Key decision 3
Reduce correction cost to keep teachers in the flow
Before
We thought 🤔
Record
Edit
Publish
Record
Edit
Publish
We found 🔍
User problem
Longer recordings → longer processing before editing
Recording & editing not a linear flow
Small mistakes (e.g., misspeaking) = high correction cost
Teachers forced to exit, wait, and reprocess → frustration & drop-off
Key decision 3
Led Re-recording feature, enabling a low-cost way to correct mistakes
After
Solution
Add a Re-record to quickly fix small mistakes without leaving recording
Lower correction cost, keep teachers focused and in flow
Others
Beside streamlining the video creation workflow, I also contributed to shaping the broader learning ecosystem:
Interactive modules
Designed how teachers can seamlessly add quizzes and games into videos to boost engagement.
Student learning web
Built a video platform where students can watch lessons and answer quizzes and games
Learning feedback
Designed reporting and tracking features to help teachers monitor student learning progress.