Designing an Effortless Video Creation Experience for Teachers
From 0 to 1
Business opportunity
Building a video creation platform for K–12 teachers unlocks new growth and retention
A video creation platform for enhancing brand reach and driving teacher loyalty
After class
Smart whiteboard
During class
Before class
Slides tool
Mature product line
New opportunity
Early insight
Creating videos takes too much effort for teachers
Over 80% of teachers
spent 5+ hours
to create a 5-minute learning video
using complex tools
How did I get there?
High level goal
help teachers make an online lesson
with effortless creation
and provide unique value
design principles
Easy
Engagement
User's pain points
The current creation process is inefficient and overwhelming
1
Disrupted flow between recording and editing
Jump between recording and editing, a frustrating loop
Recording end
Jump back and forth
Editing end
2
Feature Overload
Too complex, not built for teachers
Initial idea
Combined editing and recording in one app to decrease jump friction
Open
Render & Process
Finished & share the link
Input video
Editing
Add a quiz/game
Add effect
Save
Open a Lesson slides
Phone number
Screen Recording
start recording
pause
Re-recording
recording interaction
Save
Back to home
Login
Edit video
Online publishing
Record